What's so special about organic turmeric in invati? We tap the power of Ayurveda - the ancient renewing art of India - with the organic turmeric that we get from an Indian firm called Nisarga - which means "nature" in Sanskrit. Ayurvedic specialists Dr. Kusman Upadhyay' says, "In Ayurveda, turmeric has many uses and benefits...it beautifies the skin and scalp." In invati, it helps to give you thicker, fuller-looking hair. Our partnership with Nisarga is helping them to convert more farmland to organic - which is better for the Earth, the farmers - all of us.